NCH CAMPUS WAYFINDING
2015 - 2017
Scope: Design, Wayfinding
Photography: Studio LHOOQ
In the heart of Miami, we unified a campus wayfinding system with a simple, accessible design in the midst of major development and renovation.
Located in the middle of a densely populated suburban area, the hospital suffered from being land-locked in a time of growth, neighborhood restrictions and a singular ring road around the campus that posed wayfinding issues. Collectively, the campus experience was disjointed and confusing. Frequently, visitors were dropped off or required to park in a location that was far from their final destination.
Exterior overhead directional signs guide visitors to the appropriate garage, informing visitors of their current position while guiding them the appropriate destination. Since the campus is made up of large, outdoor spaces, we created pedestrian directionals that integrate into the surroundings, guiding visitors to the appropriate entrance.
We solved the problem of proximity by directing visitors to one of three destinations that is closest to their appointment, reducing choices and renaming the parking structures with friendly colored car icons. We emphasized distance of travel for guests over funneling everyone to a formal main entrance because we learned that the campus is best utilized from three primary approaches. Overhead signs were utilized to clearly communicate available parking with large, colorful symbols. We also reinforces the guest’s position at the elevators of each parking structure.
Upon arrival, visitors are met with a similar design program: bright colors, simple iconography and large, dimensional lettering that echo the exterior. Wall plaques that are adjacent to the elevator bays pick up the icon system, letting visitors know where they are in relation to other paths.
We introduced a set of simple shapes, purposeful placements, and universal color schemes to ensure maximum legibility, regardless of nationality or language. Our solution communicates an approachable feel through expressive typography and simple geometric architecture. The colorful system represents the multiple nationalities that come to the hospital from South Florida and the United States, Latin America, and the world.